Our world is being pushed online. Have you felt the shift?
For those of us who have already embraced an online business and are more than comfortable in the space, it may not seem like a huge shift. But, for those coaches, consultants, speakers, educators, and leaders who before COVID-19 had speaking engagements booked, in-person events scheduled, and a full roster of face-to-face clients… you’ve most likely felt this at the deepest level.
Here’s the thing, it doesn’t matter which you are. Whether you are your business is booming online, or your just beginning to grow and scale online. This is a time when YOU can make a huge impact.
People are craving opportunities to grow, learn, stretch themselves, and even connect with others, and they are turning online to look for these things.
Online programs are in high demand, and there is a need for leaders, teachers, and experts to fill this demand.
There is a need for people to step into their next level of success and help others do the same.
The exciting thing is that online programs give you a unique opportunity to grow and scale your business that’s unlike anything else out there. When you create an online program you innately increase your potential to expand your reach, connect with people on a global level, and increase the number of those you can serve just because it’s happening online.
This is why no matter where you are on your online journey, you should evaluate whether:
- You are doing everything you can to maximize your impact.
- You are reaching as many people as possible.
- You are sharing your story, your value, and your expertise with those who need it most.
If you aren’t sure or feel like you aren’t quite making the impact you want to make… NOW is a great time to consider how you can change this and how you can begin to step into this opportunity.
I’ve seen first hand how easy it is to stay small. I know it can feel overwhelming, and you may feel even afraid to take the leap to get more visible and create an online program. You worry that you don’t know how to do it, that you won’t do it right, that you will miss something important, or even that it won’t work out.
I also know the best way to overcome those feelings of overwhelm and fear is just to get started.
So how can you get started? Here are two simple steps.
- GET VISIBLE: Use consistent, cohesive content that connects to your ideal clients across your platforms. Grow your audience, create trust, and build meaningful connections with them well before you sell your program. By the time your program comes out, they will be ready to jump on board and sign up.
- GET CREATIVE WITH YOUR OFFERS: Every program starts with an idea… a vision. So, get clear on what you offer (or could offer), what transformations and outcomes you provide, and determine if it’s repeatable. If so, begin to play with the idea of an online program. How would that look? What would the experience be like? Is it a simple, step by step process you could teach, or is it something you’d want to guide them through?
A lot goes into creating an impactful online program, and these are just a few of the first steps to getting you there. But, the truth is you haven’t considered creating an online program; you are limiting the difference you can make in this world and potentially leaving money on the table for your business… and I know you don’t want to be doing that.
So, whether it’s getting started today or doing the foundational work to get visible and aligned with your offers, it may be time for you to consider an online program as an opportunity to grow your business.